i’m not a blogger

July 8, 2016

This draft has been sitting in my inbox since February. It is now July and I have not wrapped my head around to why I have not decided to make this live. But in recent news, there is so much shit the World is facing and I thought I share the root of why I feel the way I do about this topic. 

I get insulted when someone calls me a “blogger.”

Why would I? It makes sense – I have a blog, and I write blog posts.

In my world, the title “Blogger” has a connotation, as naturally as some words do. After working in two agencies, five NYFW seasons, breathing fashion, and meeting so many “bloggers,” I have developed strong feelings for the title.

A strong distaste that is.

They are now called “influencers.” As much as I hate to give them such a title, they shaped the direction of how brands approach consumers. Brands utilize these figures to excel in overall exposure and sales growth.

I understand this completely – it’s a business, right? But here is my rant with these digital influencers:

There is so much noise. I see so many of these “bloggers” who aspire to be the Song Of Style or Sincerely Jules. Bloggers with that unicorn hair. When I take a closer look at these style mavens, their styles somehow overlap and blend a little – it happens, I guess. Everyday I work on finding these stylish people all over the country, and the more accounts and personal style blogs I explore, the more they all seem the same.

Ultimately, #basic.

I begin to question brand loyalty or if this digital influencer is a total sellout. I think about authenticity. 

Putting personal style posts aside, when it comes to the things they share on their social media, I do not find anything noteworthy. I am certain that these people are real and care about other things than what they wear on their backs. But instead, all I see are pictures and the glamorous life they paint on social media. It’s cool – do you, but honestly I have no desire to follow up with all things superficial.

I want real shit. I crave substance. 

I am being too blunt and probably insensitive, I know.

Now I hope you can imagine why I would be offended when someone would call me a blogger.

Also note, if you’ve been with me since I launched my website and/or know me personally, at the end of the day, I am not trying to be a fashion blogger. 

I moved to New York to become a writer in the editorial space. While my background is fashion focused and I slay in my day-job, being some fashionista living in New York is not my life goal.

I want to be a successful, frequently published writer (and editor) talking about things that pertain to the more important matters in life rather than the shoes that I am wearing.

So yeah, ask me if I am a blogger, and I will correct you. I am a writer. 

/ end rant and thought.

– C

PS: shout out to the bloggers who ultize their Voice in sharing the heavy subjects with your audience. We need more of you representing in the fashion space.